MeglioMilano, with a constant finger on the pulse of public opinion, offers:
• a “link” between Local Authorities and the business world
• an “agency” for projects and research activities, which can be transferred to other urban situations.
The prerequisite for the activities undertaken and project aims is that individual and collective behaviour aimed at benefitting the community, can be modified by involving the public, businesses and services that respond to the ever-changing demands of social life, including the support lent by appropriate information campaigns.